The Framework at a glance
Product Opportunity Mapping is a framework and series of programs for identifying, evaluating and selecting new product opportunities that increase and diversify revenue and strengthen corporate resilience.
Programs and custom engagements are for…
CEOs & Senior Leadership Teams …undertaking product development initiatives to diversify revenue streams and build resilience.
Founders …unsure of the product development process.
Academia …with intellectual property or innovations they want to bring to market.
Not-For-Profits …wanting to improve the effectiveness of existing programs.
The framework recognizes that every product, industry, and company is different and there is not a one size fits all recipe for new product development.
The framework starts by asking four fundamental questions that are critical to new product development success…
What business problem are you trying to solve?
Who are your customers and where do they exist?
Who are you competing against directly and indirectly?
How and why will you win?
The Product Opportunity Mapping framework is offered through facilitated and interactive sessions, skill development workshops, group speaking events or one-on-one coaching. Engagements are backed by:
Global Best Practices
Product Opportunity Mapping incorporates over fifty exercises and discussion topics based on proven global product development best practices.
Applicable to companies of all sizes from start-ups to multinational corporations.
Real-Life Case Studies
The framework is backed by deep corporate operating and investment experience.
Real-life, relevant examples teach the key skills as well as the nuance behind successful product development efforts.
Adaptability & Customization
Engagements are adapted to corporate strategy objectives and customized to meet company, industry or product-specific requirements.
Sessions are run by a skilled facilitator who has over thirty-years of corporate, investment and startup experience.
Want to learn more? Let’s chat…
Initial consultations are always free -and if we can’t help we will find someone who can.