Passion. Experience.

The Product Opportunity Mapping framework was created and is offered by Bruce Alton. It is based on his experience as a startup founder, senior operating executive and investor.  He has identified the common-thread challenges of the product development process whether in startups, growth companies or well-established businesses.

Bruce is the founder of A-Partners Ventures Inc. which is an advisor to and investor in technology-focused companies.  Over his thirty-year career, Bruce has been a company founder, senior operating executive and investor and his roles have spanned the software development, real estate, advanced manufacturing, venture capital and energy industries.

He was the co-founder and CEO of one of the first internet development companies in Alberta and has been a senior leader in fast growing businesses in advanced manufacturing, hospitality and real estate operations.  He has also been a corporate and angel investor, board director and has assessed hundreds of investment opportunities.

In all of his roles, he was responsible for new business and product development, revenue generation and strategic planning and has a deep but practical understanding of the product development process and why new products succeed or fail.

Bruce has been an invited speaker at entrepreneurship and technology conferences around the world and was previously named as one of Alberta’s 50 Most Influential People by Alberta Venture Magazine.  He has also been recognized for his work with several industry organizations and Alberta community groups such as the A100 - Alberta Technology Entrepreneurs Organization; the Kids With Cancer Society; the Alberta Economic Development Authority and the University of Alberta School of Business.

In addition to advisory work, A-Partners invests in or is a co-founder of early stage technology companies and has a specific interest in companies that utilize artificial intelligence, machine learning and data analytics to generate a competitive business advantage.